Urban Style Shop
Online fashion store with 500+ products, smart filters, and seamless Stripe checkout
Urban Style is a fashion brand that started on Instagram with 15,000 followers but had no way to actually sell online. Every purchase required a DM conversation, manual payment via bank transfer, and spreadsheet-based inventory tracking. The founder was spending 4+ hours daily on order management instead of growing the business.
They needed a proper e-commerce store that could handle 500+ products with size and color variations, automated payments, real-time inventory, and a checkout experience that matched the premium feel of their brand. The store also needed to work flawlessly on mobile — 85% of their Instagram traffic was from phones.
We built a dark-themed, luxury-feeling WooCommerce store with category navigation, product filtering (size, color, price, rating), Stripe payments with Apple Pay support, automated order emails, promo code system, and a responsive design that looks stunning on every screen size.
Challenge
Urban Style was selling through Instagram DMs — manual payments, no inventory tracking, no order history. The founder spent 4 hours daily on admin. Cart abandonment was 100% because there was no cart — just 'DM me to buy.' Moving to a competitor's store template would strip away the brand's premium identity.
Solution
Dark-themed luxury WooCommerce store with: 500+ products with size/color variations, category navigation with smart filters, Stripe + Apple Pay checkout, promo code & sale system, automated order emails and inventory tracking, mobile-first design matching the brand's Instagram aesthetic.
Results
Dark Luxury Design
Custom dark theme matching the brand's premium Instagram identity
Smart Product Filters
Filter by size, color, price range, rating — find anything in seconds
Stripe + Apple Pay
One-click checkout with saved cards, Apple Pay, and Google Pay
Promo & Sale System
Percentage and fixed discounts, promo codes, seasonal sales banners
We were stuck in Instagram DMs processing 20 orders a day manually. Now the store handles everything — payments, inventory, shipping emails — automatically. Our revenue doubled in the first quarter, and I finally have time to actually design new collections instead of being a one-person fulfillment center.
Like what you see?
We can build something like this for your business. Tell us about your project.